Politique de confidentialité

Privacy Policy

1. Introduction

This Privacy Policy describes how The Time Cellar collects, uses, and protects personal data in the context of its activities related to the buying, selling, and sourcing of watches.

We place particular importance on the protection of your personal data and are committed to processing it in accordance with the General Data Protection Regulation (GDPR).

This policy is accessible at any time on our website. We reserve the right to modify it at any time.

2. Data Controller

The data controller is:

The Time Cellar
Arnaud Dekeyser
Avenue des Vallons 161, 1410 Waterloo – Belgium
Company number: 1023.109.181
Email: info@thetimecellar.com

3. Data Collected

As part of our activities, we only collect the data necessary:

Identification data:

First and last name
Email address
Phone number
Address (where applicable)

Transaction-related data:

Payment information (via bank transfer only)
Delivery information
Purchase/sales history

Watch-related data:

Model, condition, origin
Photos provided
Technical information

Communication data:

Messages sent via the website, email, or social media

Technical data (website):

IP address
Browser
Cookies

4. Purpose of Processing

Your data is used solely to:

Respond to your requests (purchase, sale, valuation, sourcing)
Establish commercial offers
Manage transactions and deliveries
Ensure customer follow-up
Prevent fraud
Comply with legal and accounting obligations

5. Legal Basis for Processing

The processing of your data is based on:

The performance of a contract (sale/purchase)
Pre-contractual measures (e.g., watch valuation)
Your consent (forms, contact requests)
Our legal obligations
Our legitimate interest (security, fraud prevention)

6. Data Sharing

Your data may be shared only if necessary with:

Carriers (DHL, FedEx, UPS, etc.)
Technical service providers (hosting, email, Shopify)
Professional advisors (accountant, etc.)

We never sell your data.

7. Transfers Outside the European Union

Some technical service providers may be located outside the European Union.
In such cases, we ensure that appropriate safeguards are in place in accordance with applicable regulations.

8. Data Retention

Your data is retained:

For the duration of the business relationship
Up to 7 years for accounting and tax obligations
Up to 10 years in case of disputes

Beyond these periods, data is deleted or anonymized.

9. Your Rights

In accordance with the GDPR, you have the following rights:

Right of access
Right to rectification
Right to erasure
Right to object
Right to restriction
Right to data portability

You may exercise your rights at any time via: info@thetimecellar.com

A response will be provided within a maximum of 30 days.

10. Cookies

Our website uses cookies to:

Ensure proper functioning
Improve user experience
Measure audience

Upon your first visit, a banner allows you to accept or refuse cookies.

11. Security

We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, or disclosure.

12. Complaints

If you believe that your rights are not being respected, you may lodge a complaint with the Data Protection Authority.

13. Applicable Law

This policy is governed by Belgian law. Any dispute shall fall under the jurisdiction of the courts of Brabant Wallon.